Phone: 530.215.3505

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About Us

amarté salon | spa is a collaboration… the product of entrepreneurial vision and real worldly experience….enter Dr. Craig Kraffert and Ron White. Family friends and colleagues for almost two decades…Dr. Kraffert having one of the most successful dermatology practices on the West Coast, and Ron has over 25 years experience in the Professional Beauty Industry. Their consensus opinion was that residents of Redding, CA should be able to experience a World Class Salon and Spa without having to travel to San Francisco or Beverly Hills.

Ron’s last employer in the professional beauty industry was the AVEDA Corporation, based out of Minneapolis Minnesota. AVEDA is without question the Apple of the professional beauty industry. AVEDA is recognized as the world leader in professional beauty products. Not only are all of the products far superior in every way, but the tools and education offered to salon owners, stylists and all service providers are hands down the BEST that the professional beauty industry has to offer.

AVEDA has a full range of products, including AVEDA Hair Color, shampoos, conditioners, styling aids, styling tools, skin care, air care, pure essences of aroma, Purefumes, Chakras, manicure/pedicure treatments, diffuser oils, tea, breath elixirs and a full line of stunning makeup. AVEDA Artists are always the most sought after by Fashion Week’s highest profile designers for backstage makeup and hair design. Also one of the most mentioned professional beauty products by celebrities around the world and Beauty Editors from magazines such as VOGUE, Glamour, Cosmopolitan, GQ, Vanity Fair and the like.

It is without question that AVEDA’s commitment to environmental leadership and responsibility, is unmatched by ANY beauty product in the World. Earth Month was practically created by AVEDA! AVEDA and their Exclusive Salon Network have contributed 100’s of Millions of dollars to environmental causes around the world over the last 30 years of their existence.

AVEDA’s Mission Statement is the TRUE backbone of their company. Literally every decision made from product ingredients, packaging, marketing strategies, messaging, philanthropic efforts, etc., are all based on whether it is in line with the AVEDA Mission Statement……

Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

A ten year dream of Ron’s after making a decision to switch careers and become a REALTOR, has been to open an exclusively AVEDA salon somewhere in Redding.

This is where Dr. Craig Kraffert comes into the picture. Dr. Kraffert single handedly has changed the vibe of Redding’s historic downtown area. Several years ago he purchased an entire block in the very center of downtown on the corner of Placer St. and California St., without question, one of the top highest traffic count intersections in all of Redding. After years of renovation and millions of dollars invested, the exquisite CASCADE SQUARE emerged and officially opened for business. This corner of 10 high profile commercial retail and warehouse spaces has quickly become one of the most sought after by several of Redding’s most successful businesses.

After working 10 years in the Real Estate world, Ron understands the importance of LOCATION, LOCATION, LOCATION. One evening over dinner with the two families Dr. Kraffert mentioned that he felt a high end salon/spa would be a perfect fit for one of the spaces that had just come available. It was that night that a decision was made to form an LLC and immediately start construction on the amarté salon l spa.

amarté loosely translated, means… LOVE YOURSELF. What better name for an AVEDA Concept Salon?

Dr. Kraffert also happens to own exclusive rights in North America and Europe to an incredible Korean skin care line, which is named amarté. It has just recently been introduced to the US market and is getting rave reviews all over the Country. It just made perfect since that the name of our new salon/spa be amarté. In addition, the amarté salon l spa adds yet another dimension to the amarté Cosmetics Franchise.

This 1340 sq. ft. space’s salon layout was created by one of AVEDA’s leading Salon Designers. Every square inch has been fine tuned for maximum productivity, but more importantly, guest comfort. It is our goal that every guest that enters amarté is treated like a King or Queen. It’s time that the folks in Redding, CA are exposed to a true World Class salon/spa experience.

Whether you come in to simply take a look or you’ve booked an entire day of services, ALL of our guests are offered a cup of AVEDA’s own Comforting Tea, given a tour of our salon and offered at least one of several AVEDA Rituals…. a hand massage, head, neck and shoulder massage, an aroma journey, foot soak/massage and/or a Finishing Touch makeup touch-up.

One look at the amarté salon l spa MENU immediately communicates what makes our services unique and different. AVEDA’s Signature Hair, Facial, Massage, Manicure/Pedicure treatments are truly decadent AND completely addictive. Many of our guests have made a commitment to try at least one new AVEDA Signature Spa Treatment a month, as a reward to themselves for a month of hard work with jobs and/or family.

amarté salon l spa was created to exceed our guest’s expectations and to demonstrate a PASSION for service.

On behalf of Dr. Kraffert, Ron and the entire amarté salon l spa Team, we ALL look forward to serving YOU!


Gift cards are not transferable, may not be returned, may not be redeemed for cash or used to purchase another gift card. Service prices are subject to change. Spa packages may not be substituted. “Amarte Salon & Spa” is not responsible for lost or stolen cards. Gift cards are valid for 12 months after issue date.


CANCELLATIONS AND “NO SHOWS” Effective 1/1/16 (download)

Dear Valued Guests,

We understand that things come up and life happens, however, if you must cancel, please contact us within 24 hours of your scheduled appointment. If notice is not given, your credit card will be charged in the amount of 50{8ac7c48c76ec10228943e8d094671402f32a10f3c8138fd394c61afe4c36a03d} of the total service price.

amarté SALON • SPA Management

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Cascade Square, Redding, CA